Internet Marketing: From Websites to Blogs

Abstract
Internet marketing referred to as web marketing is the marketing of products or services over the Internet. The Internet revolution has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing includes design, development, advertising, and sales and it is no longer confined to building or promoting a website, nor does it mean only placing a banner ad on another website.
Internet marketing is rapidly manoeuvring towards search engine marketing (SEM), search engine optimization (SEO) and Web 2.0 strategies. The web 2.0 based marketing has integrated the customer in the marketing process though continuous dialogue, one to one marketing, segmentation and collaboration. The future of Internet marketing can be viewed as collective branding, collaboration, product innovation and IP ownership between the consumers and the service providers.
The paper traces the journey of Internet Marketing from mere hosting a website to blog and Podcast and beyond it.

National Seminar on Marketing Innovations for Reaching Consumers, Delhi

Issues of Integration in E-government Applications

(Gist of paper submitted by me on National Conference on E-Governance and its Applications, Bangalore, 2008)

A number of issues, some old and some new, have arisen in e-governance Application, for example,
(i) Lack of standardization ( For example, similar projects are carried out by different states using incompatible database and different application standards. Most of application software are built on proprietary Software’s.
(ii) Reverse compatibility of application with legacy systems are missing.
(iii) The Physical (IT) Infrastructures are procured before building the application or digitizing the data.
(iv) Physical security is emphasized, whereas the Logical and application security is left to vendors.
(v) Shortage of Skilled Manpower.
(vi) Lack of understanding among the implementing agencies of components of e-governance application that can be outsourced or can be carried out in-house.
(vii) IT implementation in government is mostly vendor driven.

Questions? -- A tool for KM

“ There are these four ways of answering questions. Which four? There are questions that should be answered categorically [straightforwardly yes, no, this, that]. There are questions that should be answered with an analytical (qualified) answer [defining or redefining the terms]. There are questions that should be answered with a counter-question. There are questions that should be put aside. These are the four ways of answering questions. ”
—Buddha,

A question may be either a linguistic expression used to make a request for information, or else the request itself made by such an expression. This information is provided with an answer. [Source: Wikipedia.org]

Questions are the most neglected tool in office setup. Questioning should be motivated and people should be trained to ask questions, respond to question or provide healty environment of questioning and answering.

Feedback for KM

In organizations, feedback is a process of sharing observations, concerns and suggestions between persons or divisions of the organization with an intention of improving both personal and organizational performance. (source: wikipedia.org)

Feedbacks have been commonly used to collect suggestion, ideas and improvements in any assignment or task after completion. The feedbacks are then used by managers to project the success of the assignment or to find fault with the people at helm.
Generally the feedback data are discarded after the initial reporting. Unless and until there is sharp decline in revenue or profit on year on year basis.
I do not recollect of many across organizations, which perform comparison or trend analysis on feed back data after collecting similar feedback for the 3rd or 4th time.

Several software’s are available to carry out 360 degree feedback online or offline.
I was wondering whether software’s available can perform Gap Analysis and Comparison between multiple feedback and present a report in the customized form.