Internet Marketing: From Websites to Blogs

Abstract
Internet marketing referred to as web marketing is the marketing of products or services over the Internet. The Internet revolution has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing includes design, development, advertising, and sales and it is no longer confined to building or promoting a website, nor does it mean only placing a banner ad on another website.
Internet marketing is rapidly manoeuvring towards search engine marketing (SEM), search engine optimization (SEO) and Web 2.0 strategies. The web 2.0 based marketing has integrated the customer in the marketing process though continuous dialogue, one to one marketing, segmentation and collaboration. The future of Internet marketing can be viewed as collective branding, collaboration, product innovation and IP ownership between the consumers and the service providers.
The paper traces the journey of Internet Marketing from mere hosting a website to blog and Podcast and beyond it.

National Seminar on Marketing Innovations for Reaching Consumers, Delhi